The REAL reason nobody's buying (NOT the holidays)

The REAL reason nobody's buying (NOT the holidays)by: Scott A. HartleyPublished on: 23/12/2025

Holiday slumps aren’t the real issue why people aren't buying from you - present focus bias is. People avoid future rewards. Win by making benefits feel immediate in your emails, so buyers can picture and feel results now, not months later.

present focus biasholiday email marketingbehavioral psychology marketingemail conversion strategy
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The REAL reason nobody's buying (NOT the holidays)

Most ridiculous Thanksgiving feud ever?

Most ridiculous Thanksgiving feud ever?by: Scott A. HartleyPublished on: 02/12/2025

Families fight over anything at Thanksgiving - just like marketers fight over email length. Short vs long? Both “gurus” swear they’re right. Reality: mobile readers skim, audiences differ, and testing always wins. Ignore the debates. Write what converts.

email lengthshort vs long emailsemail conversion strategy
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Most ridiculous Thanksgiving feud ever?

91% of people want this, but you're probably not giving it to them...

91% of people want this, but you're probably not giving it to them...by: Scott A. HartleyPublished on: 11/11/2025

Only 17% of businesses use interactive emails - yet 91% of people want them. Polls, ratings, and quizzes boost engagement, fix deliverability, and reveal what to sell next. Add one this week and watch clicks (and sales) skyrocket.

interactive emailemail engagementemail conversion strategy
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91% of people want this, but you're probably not giving it to them...